PRIVACY POLICY

Last updated: 27 May 2026

Latent Analytics (ABN: 88 718 123 724) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Who We Are

Latent Analytics is an Australian-based digital services company specialising in Generative Engine Optimisation (GEO), AI agent development, and data analytics. Our website is latentanalytics.com.au. For privacy enquiries: info@latentanalytics.com.au

What Personal Information We Collect

We collect only what is necessary to provide our services: your name, email address, and phone number (via contact forms); payment billing details processed securely via PayPal; technical data such as IP address and pages visited (via cookies); and any information you provide when contacting us directly.

How and Why We Collect It

We collect information to respond to enquiries, process payments, send service-related communications, improve our website, and comply with legal obligations.

Disclosure of Personal Information

We do not sell or share your data. The only third party we share data with is PayPal Inc. for payment processing (PCI-DSS compliant). We may also disclose information where required by law.

Data Security

We use SSL/TLS encryption, secure payment processing via PayPal, and internal access controls. We never store payment card numbers on our servers.

Data Retention

Contact data is retained for up to 3 years. Payment records are kept for 7 years as required by Australian tax law.

Automated Decision-Making

Where AI agents or automated tools are used in delivering our services, we will inform you and ensure human review is available on request.

Your Rights

You have the right to access, correct, or request deletion of your personal information. Contact us at info@latentanalytics.com.au. We respond within 30 days.

Complaints

If unsatisfied, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.

Changes to This Policy

We may update this policy periodically. The current version is always available on this page.